Sara Donaldson in one of the pioneering style bloggers in Australia, launching her blog Harper and Harley in 2008. With almost a decade of experience in the social media and blogging spectrum, Donaldson is considered an expert in her field.
Carving a niche within the ‘less is more’ philosophy across fashion, beauty and lifestyle, Sara has become the poster girl for elevated minimalism, making Harper and Harley the destination for timeless wardrobe essential inspiration.
Staring on the reality show Fashion Bloggers, and working with global brands such as Estée Lauder, Jaguar, Dyson, Loreal, YSL Beauté, Uniqlo, Gucci and Nike, Donaldson understands the importance of engaging and influential digital content, with proven ability to convert followers and customers.
In 2016, Sara, along with digital communications friend Georgia Martin, launched The UNDONE, an online shopping destination for the effortless minimalist. The store is an edited e-boutique catering for those that follow the ‘less is more’ style approached that the Harper and Harley brand has become renowned for.