I recently got my hair done, this time I’ve gone for the more subtle and natural approach. I loved my balayage, but found that there’s a lot of people that just don’t get it.. mum and dad included, who think I’m just being lazy. I still might revert back though, perhaps in summer.
What do you guys think?
I’ve been living in this oversized jumper from Witchery all week. I just love it.
Sorry I’ve been keeping this such a secret but I didn’t want to ruin the surprise. When I was at fashion week I bumped in Vanessa Jackman, I know! could you imagine my face?? having posted about how I was so excited she was coming to Australia literally the week beforehand it was like a dream come true. We ended up hanging out together for a couple of days, she is genuinely the most loveliest person and I am so happy that I was able to spend so much time with her.
For more of the images go to Vannessa’s blog here
Doing some research I’m struggling to find a substantial list of Australian fashion labels who blog.
It actually seems the smaller brands are more on the button with social media, something that has been on the forefront for some time now. This does make some sense, as blogging is a great way to build brand image and engage with a labels audience for free or very little money, the only expense really is time and effort. This is great for smaller brands as they tend not to have the financial resources to pump into pr and marketing, but it’s still strange that the larger more household names aren’t coming on board as well.
Sure, you can have a great product, have an amazing show at Fashion Week, and have key pieces styled in fashion publications, but unless this is happening each and every week to have your market engage with the brand you may find yourself falling short. Perhaps its just me but I love to know more about the designers, what inspires them, what the collection is about and what they do in the office on a day to day basis. I think designers need to add to their brand beyond the product, as we all know even if we may not like to admit it, clothing is more than just the material and its ability to cover the body, its about the emotional connection and how it makes us feel.
By creating a stronger connection with a designer, customers are more likely to become loyal and come back season after season, will tell their friends about how much they love the brand and this all ends in the brand increasing their sales and making more money… so really whats to lose Australian fashion designers? GET BLOGGING!
If you know of any great fashion label blogs let me know!